– Looking around at the competition?
– Showing how qualified you are to help someone?
– How many feature, and benefits, they’ll get?
– Calculating what it would cost per hour to get the result and totaling it up?
Truth is, it’s none of the above.
The most important factor in pricing your offer that has people EAGER to pay more is…
1) Explaining the value and results effectively…
2) Why your offer is DIFFERENT than what they’ve seen or tried before…
This should happen simultaneously.
That’s why it’s so important to dig deep on who your ideal client is to find out…
> What their problem is
> What results they want
> What they lie awake at night thinking about
> Who they are specifically and what words resonate
> What the true cost of not solving it really is
Because remember:Money follows VALUE. And value is created through solving problems. So once you’ve dug deep into those things mentioned above…
You can differentiate yourself and your product or service in a way that explains the value in a way that truly resonates with your ideal client.
The ONLY way to do this is by…
- Doing the proper research around your ideal prospect so you know them better than they know themselves.
- Creating your offer around them specifically.
- Pricing it based on the outcome you deliver around what was determined in the first 2 steps.
- Communicating it in such a way that they feel it’s a bargain and a “no brainer”, because you know EXACTLY how to communicate the value by following these steps.
When determining a premium price, everything goes hand-in-hand.
===Basically, you’re being very deliberate and can charge a premium over and over again, making it much easier to hit your income goals.
Pricing something based on what the competition is doing, or around what you need solely, is not a solid pricing strategy, and it will be much more difficult to get people to pay for it.Implementing the above steps will allow you more 
and
freedom!
