Less Mass = More Flexibility
In business, often a smaller upstart competitor can take on a giant due to the advantages of being flexible. Being small is not always an asset, but using your size to be flexible is a HUGE advantage in the modern business world.
Lets start with a few advantages smaller companies have over larger ones
1. no excess staff, and no excess costs
2. no thick processes
3. a collapsed heirarchy, so decisions can be made with few interactions and discussions
4. no lockins for hardware, software, and technology
5. no office politics!
Also, being a new company can have some specific advantages, like fewer pre-made permanent decisions, lack of long term road maps strangling new ideas.
The important thing to remember is that being small and new is NOT a pure disadvantage. Being small and new can give you some great strategic advantages, IF you pay attention to them and use them for your benefit.
