Here I will share with you my Exact Strategy for how to turn ANY business into $15,000t to $200,000+ every month, and how to do WITHOUT working more.
First, let me tell you the story of two businesses that are exactly the same-except for one simple difference.
Each company starts off with $100 in capital. One has a one-month sales cycle (i.e., people go from prospect to client in one month). The other company has a four-month sales cycle.
Not surprisingly, the slower business brings in less over time. But do you know how much less after one year?
It only brings in $800 in revenue, while the faster business sees sales skyrocket to $204,800.
That’s 256 times less, just because it has a slower sales process!
With the slower sales cycle, the owner can reinvest his or her earnings just four times instead of 12 times.
Fast-Sale Versus Slow-Sale Business
In many ways, this is the story of my business. It used to take months to close a $279 sale.
Now, it takes just 48 hours to close a $5,000 to $25,000 sale from a complete stranger.
This sales-cycle difference changed everything!
After I invested in a few mentoring programs, I made the shift from a “slow-sales” model to a “fast-sales” model, my business jumped from $30,000 per year to $100,000 the following year and is scaling faster than ever. Plus, I’m only working 20 hrs. per week!
The great news is, it’s a formula that ANYONE can do.
The fast-sales model is obviously better. No one would choose a slow-sales model on purpose. But many people accidentally end up doing this and get stuck there.
In my case, I fell into two dangerous and common traps:
1. Content-first marketing. The belief that I need to create blog posts, videos, and social-media posts for months or even years before I can offer my customer anything.
2. Ascension model marketing. The belief that I need to start off selling clients inexpensive products before I can sell them more expensive ones.
Here’s what I learned:
In this article, I share my exact strategy along with hacks you can immediately use to start to get sales fast.
First, to give you context, here is how my system performs in a typical month. In a given month, we’ll spend $2,000 to $5,000 on advertising and bring about 10 to 20 clients into my high-ticket programs. It looks like this:
Problem-First Marketing: My System for Creating Fast Sales of High-Priced Products
One huge disclaimer: Before you can get results from the system above, it is absolutely critical that you understand, speak to, and solve the client’s core problem in each step of the system. I explain how to do that in detail in Module’s 2 and 3 of my Money Map Blueprint. You can watch 3 FREE Videos about that here:Â FREE Money Map Blueprint Videos
Step No. 1: Target My Exact Customer on Facebook
Every month, I spend $2,000 to $5,000 on Facebook ads, but there are FREE ways to do this as well, and I teach my clients how to do it the FREE way.
There are a million ways to target people on Facebook, but what’s worked best for me is problem-based targeting. I target people based on whether they have the specific problem that my product solves. I explain the power of the problem-first approach in my FREE Videos.
While Facebook doesn’t yet have a way to explicitly target customers with the problem you solve, there is a way to do this indirectly. You can target people by the specific Facebook Pages they follow.
Why does this work? If someone follows a niche company that only addresses the exact problem that my company focuses on, then I can be confident that this follower has that problem too. On the other hand, if they follow a very general Facebook page, say a popular musician’s, then I don’t really know if they have that problem or not.
Step No. 2: Create the post
Our focus here is driving people to register for a free valuable offer.
In order to do this, we focus the post on the outcome that potential customers want. This could be a goal they want to achieve, a problem they want to avoid or solve, or both. The more attractive the outcome is for that potential customer, the more powerful the post will be.
Clearly showing what people get is one of the most critical elements of an effective headline. MEC Labs has conducted tens of thousands of headline tests over 15 years, and they came to the same conclusion when they shared their five key findings.
Here is one of my old posts, to show you what one of my Facebook posts looks like:
Note that the outcome is crystal clear: “5-Steps Our Clients Use To Get High-Paying Clients, While They Sleep”. That’s a great hook, and it’s right in line with what we do for the people we work with.
Step No. 3: Launch a Landing Page
From my advertisement, I link to a landing page for my Valuable Free Offer. ***Kind of like I’m doing right here in this post!
There are four key tactics I use on this page to convert 20 percent of its visitors:
This free Landing Page 101 course walks you through tips on creating a landing page. If you’re just getting started, I recommend using LeadPages to create your landing page. It completely automates the process.
That’s why I use the following formula for headlines:
How to [AWESOME] Without [SUCK]!
Or, put another way:
How to [INSERT GOAL] Without [INSERT PROBLEM]
Over 10,000 studies by psychologists in the last two decades show the power of approach and avoidance as central drivers of motivation. So, the power of this formula is that it speaks to each of these.
The idea of a countdown timer has been adopted in many places on the Web, including the most popular event management system online –Â Eventbrite– and Amazon’s Daily Deals.
Academic research by respected researcher Robert Cialdini, author of Influence, shows that people value things more highly when they are less available. Having a deadline is one powerful way to create this scarcity.
LeadPages makes it easy to add a countdown timer to your landing page.
Step No. 4: Create Credibility and Connection in Your VFO
I first noticed the power of the VFO in 2011. I noticed how I would freely give my email address away for things I wanted, found valuable or solved one of my problems, and noticed, I would end up buying. I could see the “Formula” to some degree.
When I first started, I just threw together something, and it didn’t work at all.
Then, I figured out EXACTLY how to put it together so it really resonated with my niche. Once I did that, it was a GAME CHANGER!
It drew 30 people in the first week onto my list, while I was out doing other things or even sleeping.
I remember being really scared making the videos. It was the first time I had done anything like it. But I just focused on speaking from the heart. Luckily, it resonated.
I had 5 of those 30 people purchase.
From that day on, I’ve been totally convinced that VFO’s are magical. They do the work of having to run around, promote yourself all over the place.
There aren’ many other things you can do online and get that kind of conversion.
Here’s why VFO’s work so well:
These factors alone, make VFO’s the perfect place to educate potential customers and make an offer for your product.
At the end of the VFO, I invite the people to have a one-on-one phone call if they feel my product is a good fit. People book appointments with us through the scheduling software, like Schedule Once. Then, we call them at the time they select.
Keep in mind that our goal isn’t to convert everyone. Throughout the VFO, our marketing and on the call itself, we repeatedly say whom our program is NOT for. We could probably get 60 percent of people to schedule a call if we accepted just anyone. If we did that, though, we’d be wasting our time in meaningless conversations with people who aren’t a good fit. That wastes their time and ours.
In a future article, I’ll explain my formula to make a high-converting VFO that’s extremely valuable for attendees and also powerful enough to drive consistent sales into your business.
Step No. 5: Talk With Potential Customers One-on-One
The 35 to 45 minute conversation serves three purposes:
Take Action
Over the years, I’ve helped hundreds of business owners systemize, structure and scale their business to create consistent $5,000 to $10,000 sales. Some of these business owners have built businesses just as large or even larger than mine. Others have failed to get any traction.
So...what is the difference between the two? It is not intelligence or skill.
It’s fear.
Fear of being rejected.
Fear of coming across too “sales-y.”
Fear of charging too much.
Fear of saying no to clients who aren’t a good fit.
Fear paralyzes people and stops them from taking action and learning from their mistakes.
Fear makes people settle for mediocre profit, mediocre clients, and a mediocre product.
I’m not successful because I’m the smartest girl in any room.
I didn’t go to an Ivy League school. I started my career as a bartender, not a venture-backed entrepreneur.
But what I lack in pedigree, I’ve make up for in boldness.
Over the last two years, I increased my price by 100 times. No one asked me to increase the price. I looked at the value of the information I was providing, and I knew it was worth more.
I turned down $50,000 in revenue this year by saying no to potential clients who I didn’t think were a good fit. I asked some clients to leave the program and refunded tens of thousands of dollars if I got a feeling that they ultimately weren’t a good fit for the program. I had high standards, even when I really needed the money.
Most entrepreneurs simply aren’t willing to go through this struggle or make these tough decisions in the beginning. Read my article about The Secret Psychology of Moving from a Job to Business Owner.
So, before you get started, ask yourself two questions:
Look yourself in the mirror. Be honest with yourself.
If you’re not ready, then stop now. You will save yourself years of false starts and mediocre results.
If you are ready, then start now. Every tough decision and every test will bring you closer to the success you’re looking for.
